

Our products aren’t made for our customers they’re made by our customers. We believe that if products actually work, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best. That’s why our core product line is built around a simple 3-step system: And when it comes to curly hair, we know that certain ingredients simply work!


That’s why we try to use gentle, effective ingredients and spent countless hours of R&D perfecting our formulas. Whether we’re talking about a person or a product, we know that true beauty radiates from within. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!Įveryday, LUS Brands is committed to the following values: Our mission is so important that we incorporated it right into our company name, LUS (Love Ur Self) Brands. Our mission is as simple as the products we create: To encourage you to genuinely love and accept yourself - for all that you are and for all that you are not - so your unique beauty can shine through.
